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2009 Business Solutions Trade Show
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Cautious optimism was the climate as many leading RV dealers gathered recently for three days filled with top notch retail training, incredible purchasing opportunities and networking. The beautiful Paris Hotel and Casino in Las Vegas, NV was the setting for Stag-Parkway’s Business Solutions Trade Show, January 20-22, 2009.
The event kicked off with RV University™, ever a great training opportunity, made more valuable this year with full day workshops led by The Friedman Group, an international training organization stressing sales and service focused retailing. Each of the three workshops, aimed at either owners/general managers, experienced parts managers or new parts managers, provided reality-based methodologies for developing high-performance stores that exceed expectations. Rounded out by a selection of product seminars from top RV parts and accessories suppliers, RV University™ was a slam dunk for those who participated.
During a lunchtime keynote, Stan Sunshine, Chairman of the Board, introduced Stag-Parkway’s new President and CEO, Martin Street, who took over the reins on December 1, 2008. The two executives discussed the state of the industry and the importance of training and proper merchandising and marketing programs to survive in a difficult economic climate. That evening, the Show opened during a sumptuous preview reception that included food, entertainment and a preview of exhibitor’s booths and great show deals.
Opening session the following morning saw both suppliers and dealers awarded honors for exceptional performance during 2008. Alan Parisse, named “one of the top 21 speakers for the 21stcentury” by Successful Meetings Magazine, informed and entertained as he discussed thriving in a tough economy. Concluding the session was the announcement of the 2010 Show location – vibrant San Antonio, Texas, January 18-20.
The two expo days packed in many activities and specials with over 150 exhibitors in attendance. Stag-Parkway’s Model Store was a busy destination, along with the theatre introducing the COMPLETE Merchandising Program, the RV aftermarket’s only comprehensive retail merchandising and asset management service offering. In addition, Stag-Parkway showcased a number of business solutions with a particular emphasis on direct mail programs and MagniFinder, the complete resource for parts and service.
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Sunshine & Street Promoted
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Stag-Parkway is pleased to announce the promotion of Stan Sunshine to Chairman of the company effective December 1, 2008. “My new role will give me more time to focus on the strategic direction of the company in these difficult market conditions. I look forward to continuing my involvement and commitment to my committee work within the industry, visiting with customers to better understand the challenges they face in their business and providing support and guidance to the organization.”
We are also pleased to announce the promotion of Martin Street to President & CEO effective December 1, 2008. “I am delighted to be able to take on this new role within the STAG organization. STAG is a dynamic company with an excellent reputation in the industry. I know working with the standing management team and our employees we will continue to improve our business and grow the company in the coming years.”
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Stag-Parkway, Inc. is pleased to announce that it has made three promotions and additions to its management team.
Craig Mellor, a 23-year employee of Stag-Parkway, has been promoted to Senior Vice President of Sales. Craig’s tenure at STAG includes roles in Operations, Purchasing and Sales. His sales region has won numerous awards at STAG for out- standing sales achievement. Most recently, he served as the Western Region’s Vice President of Sales where he led territory sales development from the Mississippi west. Craig serves on the Board of Directors for the Texas Rec-reational Vehicle Association and had his 30 years of service to the industry recognized in 2007 when he was presented with the Lifetime Achievement Award. “His experience and enthusiasm will help drive the sales and customer service initiatives that are essential to our continued success,” comments Stan Sunshine, President/CEO.
John Spaulding has been appointed Senior Vice President of Merchandising where he will be responsible for Purchasing and Marketing. John spent the last 11 years in the RV Industry working in the manufacturing sector with Kwikee Products, as Publisher of RV Trade Digest and as Director of Marketing and VP of Product Management at Stag-Parkway. He served on the Board of Directors for the LTAA (Light Truck Aftermarket Accessories Association), has been an educational presenter at RVDA on topics of marketing, served the RVIA educational foundation as a contributor to their electrical products training standards and worked with the RVAA standards task force to help develop graphics and new product data requirements. According to Martin Street, COO, “John’s broad background will help Stag-Parkway continue to grow through innovative ideas in marketing.”
Ken Russell joins Stag-Parkway as Chief Information Officer. “This is a new position within the company to help us expand and develop innovative and exciting ways to grow the RV market and supply product and information quicker and more accurately to our industry partners,” states Street. Ken has over 20 years experience in the IT field leading large and small companies through system integration and process improvement projects to provide better, more focused service to their customers. “We look forward to Ken’s leadership in driving change and improved performance across all areas of our business,” adds Sunshine.
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2010 Business Solutions Trade Show
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Get out your cowboy hat! Exciting San Antonio, Texas will be the site of Stag-Parkway's 2010 Business Solutions Trade Show, January 18-20.
Leading RV parts and accessories vendors will fill the Henry B. Gonzalez Convention Center with the hottest products in the business. And when the Show closes, the multi-cultural atmosphere of San Antonio will invite exploration of the streets of the Riverwalk area.
Registration will begin in September for this annual event.
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